5. use this tool in several ways: first… type in a category ‘keyword’ and
you’ll receive between 20 to 100 other relevant keywords
6. secondly… type in a website that ranks well and see what keywords they
use…
7. third… there is a facility on this page to download all keyword
suggestions as a text file… use it and file safely
8. be aware that when anyone types a request into a search engine it
includes keywords
9. these keywords need to be gathered and included upon your web page or
website
10. don’t use the keyword or keyword phrase more than 6 times on any one
webpage, otherwise this could be seen as keyword spamming
11. Find out what other websites use for their keywords… right click in an
empty space on the web page and click ‘view source’; and view their meta
tags listed between <head> and </head> at the very top of the page.
12. Don’t be eager to optimise your main keywords first. Concentrate on
minor keywords and see quick results and in doing this you’ll understand
the procedure better.
13. Attempting to work on your major keywords first could be costly. If
you misunderstand a procedure and you make an error some search engines
could penalise your efforts and it could damage how frequent the search
engine return.
14. Keywords are king. Now in most search engines - as you type in 'search
box' suggestions are prompted. These are search terms that are already
popular. Take a note of these and add them to your website. Or better
still make a web page with that as both the file extension and page title.
15. Be precise about your keywords! If you are a ‘marketing company’ and
are selling your skills on the internet… Don’t use the keywords ‘internet
marketing’; be more specific… instead of using one word such as internet
marketing which will be fiercely fought over, create sub headings… such
as: corporate marketing on the internet, professional marketing on a
budget…
16. If you take that process one step further… Imagine being a casual
browser on the internet and by chance you did want a corporate internet
marketer, and came across an advert for internet marketing. You may
wonder… and then press… and … find nothing that you really want… blah!...
not the right type of company for you. Precise wording guarantees a more
interested surfer and more targeted and likely to buy. promotion.
17. Include ‘long tail’ keyword phrases on your webpage or promotion. If
you are a travel company you should never use just ‘London’; but use for
example: ‘5 Star Luxury Hotel in the Heart of London’.
18. If your website site is new most search engines do not give it value,
especially for fiercely targeted keywords. Target sub categories first,
then when your site has more credibility, start chasing the more popular
words.
19. Type any keyword into Google and as you scroll down the listings
you’ll find sub category headings shouting out at you. Type in ‘weight
loss’ for example and within 20 listings you’ll find ‘weight loss plan’.
This is how you find your own 'long tail keywords'.
<<< o0o >>>
# Use anchor text on links that point to
your page with keywords you are targeting (both internal and external
sites).
# Along the same lines as the last tip, if you have images that click to
pages, use the ALT parameter within the <IMG> tag, and include whatever
keywords you are targeting.
# Generally, use common sense and stay away from trying to trick search
engines (cloaking tricks for example). It can get your site penalized or
even banned from the search engines.
# One of the most important factors is getting other sites to link to you
your website using your target keywords and phrases as the link text.
# Provide links on your pages to other websites with relevant content but
do not abuse reciprocal linking as you will be penalized heavily.
# Your page should be safe for older browsers, use html links and avoid
framesets to ensure a crawler can index it.
# Ensure your content is relevant and to the point and make correct use of
punctuation and grammar.
# Ensure your HTML code is well formatted making appropriate use of tags
such as h1, h2, alt, etc. Search engines like Google rank prefer
standards-compliant and semantically correct sites.
# Use meta tags including page title, keywords and description making sure
they accurately reflect the content of your page.
1. Create a MySpace account and use it to publicise your site.
2. Bookmark your site on Del.icio.us and if you’re really keen, add a
Del.icio.us button to your homepage.
3. Create a Technorati account and “claim” your blog.
4. Submit your site to free search engine friendly directories.
5. Conduct a survey. This is an excellent way to generate offline
publicity.
6. Place a free ad for your company on Gumtree.
7. Syndicate your site’s content by using an RSS feeds.
8. Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo,
Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury.
Stolen from DigitalPoint
9. Write an article related to your site and submit it to article sites.
10. Sign up to StumbleUpon and get your friends to Stumble your site.
11. Create a custom 404 page so that even if someone encounters an error
on your site, they are re-directed somewhere nice.
12. Set up a 301 redirect to take traffic from your non-www address to
your www address.
13. Add a link to your site in the signature of any forums you post on.
14. Tell your friends about your site. It’s free advertising init.
15. Speel cheek ur stie. Nothing appears more amateur than a site with
typos or spelling mistakes.
16. Test your site and make sure it appears correctly in all major
browsers.
17. Buy enough hosting. No one likes a slow site.
18. Don’t worry about PageRank - worrying about PageRank is as effective
as trying to solve an algebra equation by chewing bubblegum.
19. Offer something for free. Free is good. People tell their friends
about free stuff.
20. Tell your neighbours, you never know what contacts they might have.
21. Offer your users as many ways as possible to contact you. MSN, Skype,
Yahoo etc all complement email, phone and a real address.
22. Advertise your site on Craigslist. It’s free, relevant and localised.
23. Do NOT use frames.
24. Submit your site to DMOZ.org. It may take time, but it’s worth it.
25. Create an XML sitemap of your site and submit it to Google.
26. Get a custom t-shirt made with your website url on it, and wear it
often.
27. Ask a large breasted lady to wear one too.
28. Sign up with an affiliate programme to sell your product, or if you’re
a publisher, make some cash!
29. On your Contact Page ask people if they mind receiving your
newsletter.
30. Send out a newsletter!
31. Go to a free seminar for Website owners. You might learn something.
32. Find quality and relevant blogs and leave a comment (with a link back
to your site of course).
33. Don’t pay people to submit your site to search engines. It’s a waste
of money.
34. YouTube and Google Video are excellent portals on which to launch a
viral campaign.
35. Giving away an eBook is an excellent way to generate word-of-mouth
about your site.
36. Sponsor a Wordpress theme or a phpListDirectory template.
37. If you sell products that are advertised on television by the
manufacturer, add “As Seen on TV” to your site!
38. Avoid proprietary technologies like Java and Active X.
39. Put downloadable content on your site, but make sure it’s not
manufacturer specific - so mp3 rather than wma.
40. Learn about CSS. It’s the new HTML.
41. Contribute to related subject areas on Wikipedia.
42. Ask bloggers and other Web site owners to review your site and/or
products.
43. Have user friendly page names - most tools comes with some way to
avoid
long page names.
44. If you must have a Flash homepage, make sure you have a “Skip Intro”
link.
45. Tell your local rag about your site. These newspapers are desperate
for stories and you may well even get a picture of your ugly mug
published.
46. Become a leading authority on your chosen subject.
47. Donate money to a charity and most will place a link on their site
back to you.
48. Abide to W3C standards - it will help your site in the long term.
49. Your local community sports teams offer cheap, but highly effective
sponsorship opportunities.
50. Publisise your site on related forums - but don’t spam!
51. Ask bloggers to write about your site or product - in return for a
link of course.
52. Offer a competition related to something in the news - so football
around the time of the World Cup etc.
53. Add a “Tell a Friend” function to your site, so people can easily
recommend you to their mates.
54. Have a Sitemap on your site to allow users to navigate around quickly
and to aid the search engines.
55. Have a nice keyword rich title at the top of each of your pages. Users
and search engines both like descriptive titles.
56. Include a Feedburner button on your site so people can easily
subscribe to your feed.
57. If you use PPC then create a landing page for each of your AdWords -
it’ll boost your conversations no end.
58. Appear on Dragon’s Den.
59. Create a Press section on your site where can you store all your press
releases, logos and banners.
60. Add a link to your site from within your eBay profile.
61. Ask your friends to give you honest feedback on your site.
62. The best way to find someone to do any kind of work on your site is
through personal recommendation.
63. Gain exposure by submitting photos and pictures to Flikr.
64. Share your banners on banner exchange sites.
65. Make sure it’s easy for your users to subscribe to your RSS feed.
66. Create a “lense” for your site on Squidoo
67. Ask friends, colleagues and associates to “Favourite” your blog on
Technorati.
68. You can add a Bulletin to your MySpace account promoting your site
that all your MySpace Friends will see.
69. Response to your customer’s emails promptly, even if it is with a
simply auto-responder. No one likes to wait 3 or 4 days for an
acknowledgement of their contact with you.
70. Get a professional Copywriter to give your site a once over. If you
are on a tight budget, limit to the just the homepage.
71. Make a list, “Top 10?s work well. Update it regularly to give your
visitors a reason to return.
72. What did you learn today? Tell other people and they might learn
something too.
73. Do you have really hot content on your site that geeks would love? If
so Slashdot will bring you a mass of traffic.
74. Deep link directories are an excellent way to promote inner pages of
your site.
75. Meta tags might carry less weight than previously, but you should
still have them on every page.
76. Ask your Gran for feedback on your site. Never ignore the silver
surfers.
77. Include a “Add to your Technorati favourites” button on your site.
78. Google Analytics is free and will tell you all you need to know about
who’s visiting your site.
79. Search engines will find you. Don’t pay money for your site to be
“submitted”.
80. Don’t be afraid to link to other sites, especially if they are
relevant and to highly respected sites.
81. Keep It Simple Stupid: use CSS to control layout, style and colours
and use HTML text rather than graphics to represent text.
82. Validate your HTML and CSS. It’ll help ensure your site displays well
in all browsers.
83. Small pages sizes and optimised graphics will give your site a snappy
feel and won’t require users to wait around for it to load.
84. If you plan to submit your site to lots of directory or article sites
- create an email especially for this. Delete it when you’re finished to
avoid spam.
85. “Link baiting” means writing some killer content that people will want
to link to. Like a “101 Tips to Improve Your Web Presence” list!
86. If your chosen field is technology related then write a “whitepaper”.
That’s a posh name for an article.
87. Google receives roughly 50% of all search requests, Yahoo 25% and MSN
just 10%. That’s a good rule of thumb as to how much emphasis to put on
each.
88. Make sure you have a robots.txt file in the root of your Web site. You
can use this to control search engines, but if nothing else it’ll reduce
the number of 404 errors in your Weblogs.
89. Free online games, a forum or chatrooms will give your users a reason
to come back to your site.
90. Ebooks with re-seller rights make an excellent “free gift” for your
site.
91. Upload your product feed to Froogle. It’s FREE!
92. This is an excellent list of Top 25 Social Bookmarking Sites
93. Search out unanswered questions on Yahoo! Answers and add your site as
the “Source”.
94. PageRank is vanity, ranking is sanity.
95. Yahoo are catching up with Google with an excellent set of webmaster
tools called Site Explorer.
96. Don’t buy traffic. It’s un-targeted and won’t convert.
97. Pay Per Click advertising gets you fast results - and if it’s handled
well can be very profitable.
98. Upload a favicon.gif file so that your users have a nice icon when
they bookmark your site.
99. And that’s it!
Google explains upon their own website that key ingredients for good SEO
companies are those that offer
these services:
* Review of your site content or structure
* Technical advice on website development: for example, hosting,
redirects, error pages, use of
JavaScript
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies.
Here at DIYSEOUK we give that information and supply that information
Pagerank
How is PageRank calculated?
To calculate the PageRank for a page, all of its inbound links are taken
into account. These are links from
within the site and links from outside the site.
That's the equation that calculates a page's PageRank. It's the original
one that was published when
PageRank was being developed, and it is probable that Google uses a
variation of it but they aren't telling
us what it is. It doesn't matter though, as this equation is good enough.
In the equation 't1 - tn' are pages linking to page A, 'C' is the number
of outbound links that a page has
and 'd' is a damping factor, usually set to 0.85.
We can think of it in a simpler way:-
a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page
that links to it)
"share" = the linking page's PageRank divided by the number of outbound
links on the page.
A page "votes" an amount of PageRank onto each page that it links to. The
amount of PageRank that it
has to vote with is a little less than its own PageRank value (its own
value * 0.85). This value is shared
equally between all the pages that it links to.
From this, we could conclude that a link from a page with PR4 and 5
outbound links is worth more than a
link from a page with PR8 and 100 outbound links. The PageRank of a page
that links to yours is
important but the number of links on that page is also important. The more
links there are on a page, the
less PageRank value your page will receive from it.
If the PageRank value differences between PR1, PR2,.....PR10 were equal
then that conclusion would hold
up, but many people believe that the values between PR1 and PR10 (the
maximum) are set on a
logarithmic scale, and there is very good reason for believing it. Nobody
outside Google knows for sure
one way or the other, but the chances are high that the scale is
logarithmic, or similar. If so, it means
that it takes a lot more additional PageRank for a page to move up to the
next PageRank level that it did
to move up from the previous PageRank level. The result is that it
reverses the previous conclusion, so
that a link from a PR8 page that has lots of outbound links is worth more
than a link from a PR4 page that
has only a few outbound links.
Whichever scale Google uses, we can be sure of one thing. A link from
another site increases our site's
PageRank. Just remember to avoid links from link farms.
Note that when a page votes its PageRank value to other pages, its own
PageRank is not reduced by the
value that it is voting. The page doing the voting doesn't give away its
PageRank and end up with
nothing. It isn't a transfer of PageRank. It is simply a vote according to
the page's PageRank value. It's
like a shareholders meeting where each shareholder votes according to the
number of shares held, but
the shares themselves aren't given away. Even so, pages do lose some
PageRank indirectly, as we'll see
later.
Ok so far? Good. Now we'll look at how the calculations are actually done.
For a page's calculation, its existing PageRank (if it has any) is
abandoned completely and a fresh
calculation is done where the page relies solely on the PageRank "voted"
for it by its current inbound
links, which may have changed since the last time the page's PageRank was
calculated.
The equation shows clearly how a page's PageRank is arrived at. But what
isn't immediately obvious is
that it can't work if the calculation is done just once. Suppose we have 2
pages, A and B, which link to
each other, and neither have any other links of any kind. This is what
happens:-
Step 1: Calculate page A's PageRank from the value of its inbound links
Page A now has a new PageRank value. The calculation used the value of the
inbound link from page B.
But page B has an inbound link (from page A) and its new PageRank value
hasn't been worked out yet, so
page A's new PageRank value is based on inaccurate data and can't be
accurate.
Step 2: Calculate page B's PageRank from the value of its inbound links
Page B now has a new PageRank value, but it can't be accurate because the
calculation used the new
PageRank value of the inbound link from page A, which is inaccurate.
It's a Catch 22 situation. We can't work out A's PageRank until we know
B's PageRank, and we can't work
out B's PageRank until we know A's PageRank.
Now that both pages have newly calculated PageRank values, can't we just
run the calculations again to
arrive at accurate values? No. We can run the calculations again using the
new values and the results
will be more accurate, but we will always be using inaccurate values for
the calculations, so the results
will always be inaccurate.
The problem is overcome by repeating the calculations many times. Each
time produces slightly more
accurate values. In fact, total accuracy can never be achieved because the
calculations are always
based on inaccurate values. 40 to 50 iterations are sufficient to reach a
point where any further
iterations wouldn't produce enough of a change to the values to matter.
This is precisiely what Google
does at each update, and it's the reason why the updates take so long.
One thing to bear in mind is that the results we get from the calculations
are proportions. The figures
must then be set against a scale (known only to Google) to arrive at each
page's actual PageRank. Even
so, we can use the calculations to channel the PageRank within a site
around its pages so that certain
pages receive a higher proportion of it than others.
NOTE:
You may come across explanations of PageRank where the same equation is
stated but the result of
each iteration of the calculation is added to the page's existing PageRank.
The new value (result +
existing PageRank) is then used when sharing PageRank with other pages.
These explanations are wrong
for the following reasons:-
1. They quote the same, published equation - but then change it
from PR(A) = (1-d) + d(......) to PR(A) = PR(A) + (1-d) + d(......)
It isn't correct, and it isn't necessary.
2. We will be looking at how to organize links so that certain pages end
up with a larger proportion of the
PageRank than others. Adding to the page's existing PageRank through the
iterations produces different
proportions than when the equation is used as published. Since the
addition is not a part of the published
equation, the results are wrong and the proportioning isn't accurate.
According to the published equation, the page being calculated starts from
scratch at each iteration. It
relies solely on its inbound links. The 'add to the existing PageRank'
idea doesn't do that, so its results
are necessarily wrong.
Internal linking
Fact: A website has a maximum amount of PageRank that is distributed
between its pages by internal
links.
The maximum PageRank in a site equals the number of pages in the site * 1.
The maximum is increased
by inbound links from other sites and decreased by outbound links to other
sites. We are talking about
the overall PageRank in the site and not the PageRank of any individual
page. You don't have to take my
word for it. You can reach the same conclusion by using a pencil and paper
and the equation.
Fact: The maximum amount of PageRank in a site increases as the number of
pages in the site increases.
The more pages that a site has, the more PageRank it has. Again, by using
a pencil and paper and the
equation, you can come to the same conclusion. Bear in mind that the only
pages that count are the
ones that Google knows about.
Fact: By linking poorly, it is possible to fail to reach the site's
maximum PageRank, but it is not possible to
exceed it.
Poor internal linkages can cause a site to fall short of its maximum but
no kind of internal link structure
can cause a site to exceed it. The only way to increase the maximum is to
add more inbound links and/or
increase the number of pages in the site.
Cautions: Whilst I thoroughly recommend creating and adding new pages to
increase a site's total
PageRank so that it can be channeled to specific pages, there are certain
types of pages that should not
be added. These are pages that are all identical or very nearly identical
and are known as
cookie-cutters. Google considers them to be spam and they can trigger an
alarm that causes the pages,
and possibly the entire site, to be penalized. Pages full of good content
are a must.
What can we do with this 'overall' PageRank?
We are going to look at some example calculations to see how a site's
PageRank can be manipulated, but
before doing that, I need to point out that a page will be included in the
Google index only if one or more
pages on the web link to it. That's according to Google. If a page is not
in the Google index, any links
from it can't be included in the calculations.
For the examples, we are going to ignore that fact, mainly because other 'Pagerank
Explained' type
documents ignore it in the calculations, and it might be confusing when
comparing documents. The
calculator operates in two modes:- Simple and Real. In Simple mode, the
calculations assume that all
pages are in the Google index, whether or not any other pages link to
them. In Real mode the
calculations disregard unlinked-to pages. These examples show the results
as calculated in Simple mode.
pagerank, page rank
Let's consider a 3 page site (pages A, B and C) with no links coming in
from the outside. We will allocate
each page an initial PageRank of 1, although it makes no difference
whether we start each page with 1,
0 or 99. Apart from a few millionths of a PageRank point, after many
iterations the end result is always
the same. Starting with 1 requires fewer iterations for the PageRanks to
converge to a suitable result
than when starting with 0 or any other number. You may want to use a
pencil and paper to follow this or
you can follow it with the calculator.
The site's maximum PageRank is the amount of PageRank in the site. In this
case, we have 3 pages so
the site's maximum is 3.
At the moment, none of the pages link to any other pages and none link to
them. If you make the
calculation once for each page, you'll find that each of them ends up with
a PageRank of 0.15. No matter
how many iterations you run, each page's PageRank remains at 0.15. The
total PageRank in the site =
0.45, whereas it could be 3. The site is seriously wasting most of its
potential PageRank.
Google Page Rank
Inbound links (links into the site from the outside) are one way to
increase a site's total PageRank. The
other is to add more pages. Where the links come from doesn't matter.
Google recognizes that a
webmaster has no control over other sites linking into a site, and so
sites are not penalized because of
where the links come from. There is an exception to this rule but it is
rare and doesn't concern this
article. It isn't something that a webmaster can accidentally do.
The linking page's PageRank is important, but so is the number of links
going from that page. For
instance, if you are the only link from a page that has a lowly PR2, you
will receive an injection of 0.15 +
0.85(2/1) = 1.85 into your site, whereas a link from a PR8 page that has
another 99 links from it will
increase your site's PageRank by 0.15 + 0.85(7/100) = 0.2095. Clearly, the
PR2 link is much better - or is
it? See here for a probable reason why this is not the case.
Once the PageRank is injected into your site, the calculations are done
again and each page's PageRank
is changed. Depending on the internal link structure, some pages' PageRank
is increased, some are
unchanged but no pages lose any PageRank.
It is beneficial to have the inbound links coming to the pages to which
you are channeling your
PageRank. A PageRank injection to any other page will be spread around the
site through the internal
links. The important pages will receive an increase, but not as much of an
increase as when they are
linked to directly. The page that receives the inbound link, makes the
biggest gain.
It is easy to think of our site as being a small, self-contained network
of pages. When we do the
PageRank calculations we are dealing with our small network. If we make a
link to another site, we lose
some of our network's PageRank, and if we receive a link, our network's
PageRank is added to. But it isn't
like that. For the PageRank calculations, there is only one network -
every page that Google has in its
index. Each iteration of the calculation is done on the entire network and
not on individual websites.
Because the entire network is interlinked, and every link and every page
plays its part in each iteration of
the calculations, it is impossible for us to calculate the effect of
inbound links to our site with any
realistic accuracy.
SEO Ranking
Tips
Domain names and Filenames
To a spider, www.domain.com/, domain.com/, www.domain.com/index.html and
domain.com/index.html
are different urls and, therefore, different pages. Surfers arrive at the
site's home page whichever of the
urls are used, but spiders see them as individual urls, and it makes a
difference when working out the
PageRank. It is better to standardize the url you use for the site's home
page. Otherwise each url can
end up with a different PageRank, whereas all of it should have gone to
just one url.
If you think about it, how can a spider know the filename of the page that
it gets back when requesting
www.domain.com/ ? It can't. The filename could be index.html, index.htm,
index.php, default.html, etc.
The spider doesn't know. If you link to index.html within the site, the
spider could compare the 2 pages
but that seems unlikely. So they are 2 urls and each receives PageRank
from inbound links. Standardizing
the home page's url ensures that the Pagerank it is due isn't shared with
ghost urls.
Example: Go to my UK Holidays and UK Holiday Accommodation site - how's
that for a nice piece of link
text ;). Notice that the url in the browser's address bar contains "www.".
If you have the Google Toolbar
installed, you will see that the page has PR5. Now remove the "www." part
of the url and get the page
again. This time it has PR1, and yet they are the same page. Actually, the
PageRank is for the unseen
frameset page.
When this article was first written, the non-www URL had PR4 due to using
different versions of the link
URLs within the site. It had the effect of sharing the page's PageRank
between the 2 pages (the 2
versions) and, therefore, between the 2 sites. That's not the best way to
do it. Since then, I've tidied
up the internal linkages and got the non-www version down to PR1 so that
the PageRank within the site
mostly stays in the "www." version, but there must be a site somewhere
that links to it without the
"www." that's causing the PR1.
Imagine the page, www.domain.com/index.html. The index page contains links
to several relative urls;
e.g. products.html and details.html. The spider sees those urls as
www.domain.com/products.html and
www.domain.com/details.html. Now let's add an absolute url for another
page, only this time we'll leave
out the "www." part - domain.com/anotherpage.html. This page links back to
the index.html page, so the
spider sees the index pages as domain.com/index.html. Although it's the
same index page as the first
one, to a spider, it is a different page because it's on a different
domain. Now look what happens. Each
of the relative urls on the index page is also different because it
belongs to the domain.com/ domain.
Consequently, the link stucture is wasting a site's potential PageRank by
spreading it between ghost
pages.
SEO Submission
SEO's submit:
Press Releases
Articles
Content
Website Information
SEO's Submit to:
Press Release Sites
Article Websites
New Sites
Blogs
Newsletters
Directory Websites
Search Engines
Google Search Engine Optimisation
Search Positions in Google:
Gaining search positions in Google (or Google SEO as the industry now
calls it) is quite straightforward,
it's all about using an ethical approach and providing unique information
that is high quality but from a
website that is compliant to Google’s guidelines.
Forget trying to trick Google, one thing that High Position can guarantee
is that black hat or spamming
may get you a short term gain but once you are compromised it will be the
end of your Google
aspirations. In the last few months Google has launched new high spec
technology that enables it to
read and understand many of the underhand techniques that were being used
to manipulate the search
positions.
Google SEO:
The preoccupation with manipulation of Google’s algorithm (Google SEO) has
led most webmasters to
overlook what is really needed by the search engine to rank your website
highly. In order to gain a full
grasp of this you need to understand what Google’s ultimate goal is. In a
nutshell, Google wants to
deliver relevant results to the search queries made through its interface,
it knows that this relevancy has
been the key to its popularity. Now that Google’s IPO has been completed
the spotlight has turned back
onto what gave it the success in the first place – relevant search
results.
Understanding what this search engine wants to deliver and why it needs to
deliver it, is why High
Position is so successful at generating the returns for its clients. We
are not trying to trick Google, we
are just giving this search engine what it needs to deliver unique and
credible information from well
engineered and valid websites.
What does Google want from your website?:
There are many aspects that will help Google to evaluate your website in a
positive manner. Many areas an be broken down into important subsections but the top tier criteria
are as follows.
* Google wants your website to offer good quality information that is
unique.
* Google wants your website to be popular with other quality websites.
* Google needs your architecture to be compliant.
* Google needs your website to pass validation.
* Google needs your website to be accessible.
* Google requires your website to have updated information.
What Google will frown upon:
* Any duplication of information within the site.
* Any duplication of information Internet wide.
* Bad architecture.
* Non compliancy.
* Non validation.
* Hostile code.
* Bad server setup.
What Google will ban you for:
* Javascript redirects.
* Hidden text or links using techniques such as no script tags.
* Deliberate manipulation through flash code or server-side cloaking.
* Improper use of domain names, even if it’s inadvertent.
* Bad neighbourhood linking.
* Improper use of frames.
Conclusion on Google Search Engine Optimisation:
These are just some of the areas that have either a positive or negative
impact when Google comes to
visit your server, it is worth remembering that there is no real formula
that can be described as the term
Google SEO but understanding and accepting what Google is trying to
deliver through its search results
will ensure that all the right boxes are ticked.
Agencies that are chasing page rank (PR) and inbound link counts can
seriously undermine your profile in
Google’s database, stealing content and having the wrong server set up can
get you penalised as can
duplication within your own website. Google now understands Javascript
redirects and many other
dynamic code black hat techniques; it can also easily identify bad link
practice as well as hidden text and
content.
High Position have a complete understanding of all these issues. We can
work alongside web agencies
and IT departments to ensure that any corporate website, no matter how
complex, can be safely
delivered to Google’s visiting spiders in the correct manner. Our
pre-commencement site analysis will
provide a complex insight into what Google thinks of any website, how it
evaluates that site and what
the website problems are in relation to Google.
The High Position solution will always remedy the issues; even if that
takes time it is always worth it.
Remember the golden rule-there is no divine right to be in Google!
