5. use this tool in several ways: first… type in a category ‘keyword’ and
you’ll receive between 20 to 100 other relevant keywords
6. secondly… type in a website that ranks well and see what keywords they
use…
7. third… there is a facility on this page to download all keyword
suggestions as a text file… use it and file safely
8. be aware that when anyone types a request into a search engine it
includes keywords
9. these keywords need to be gathered and included upon your web page or
website
10. don’t use the keyword or keyword phrase more than 6 times on any one
webpage, otherwise this could be seen as keyword spamming
11. Find out what other websites use for their keywords… right click in an
empty space on the web page and click ‘view source’; and view their meta
tags listed between <head> and </head> at the very top of the page.
12. Don’t be eager to optimise your main keywords first. Concentrate on
minor keywords and see quick results and in doing this you’ll understand
the procedure better.
13. Attempting to work on your major keywords first could be costly. If
you misunderstand a procedure and you make an error some search engines
could penalise your efforts and it could damage how frequent the search
engine return.
14. Keywords are king. Now in most search engines - as you type in 'search
box' suggestions are prompted. These are search terms that are already
popular. Take a note of these and add them to your website. Or better
still make a web page with that as both the file extension and page title.
15. Be precise about your keywords! If you are a ‘marketing company’ and
are selling your skills on the internet… Don’t use the keywords ‘internet
marketing’; be more specific… instead of using one word such as internet
marketing which will be fiercely fought over, create sub headings… such
as: corporate marketing on the internet, professional marketing on a
budget…
16. If you take that process one step further… Imagine being a casual
browser on the internet and by chance you did want a corporate internet
marketer, and came across an advert for internet marketing. You may
wonder… and then press… and … find nothing that you really want… blah!...
not the right type of company for you. Precise wording guarantees a more
interested surfer and more targeted and likely to buy. promotion.
17. Include ‘long tail’ keyword phrases on your webpage or promotion. If
you are a travel company you should never use just ‘London’; but use for
example: ‘5 Star Luxury Hotel in the Heart of London’.
18. If your website site is new most search engines do not give it value,
especially for fiercely targeted keywords. Target sub categories first,
then when your site has more credibility, start chasing the more popular
words.
19. Type any keyword into Google and as you scroll down the listings
you’ll find sub category headings shouting out at you. Type in ‘weight
loss’ for example and within 20 listings you’ll find ‘weight loss plan’.
This is how you find your own 'long tail keywords'.
<<< o0o >>>
# Use anchor text on links that point to
your page with keywords you are targeting (both internal and external
sites).
# Along the same lines as the last tip, if you have images that click to
pages, use the ALT parameter within the <IMG> tag, and include whatever
keywords you are targeting.
# Generally, use common sense and stay away from trying to trick search
engines (cloaking tricks for example). It can get your site penalized or
even banned from the search engines.
# One of the most important factors is getting other sites to link to you
your website using your target keywords and phrases as the link text.
# Provide links on your pages to other websites with relevant content but
do not abuse reciprocal linking as you will be penalized heavily.
# Your page should be safe for older browsers, use html links and avoid
framesets to ensure a crawler can index it.
# Ensure your content is relevant and to the point and make correct use of
punctuation and grammar.
# Ensure your HTML code is well formatted making appropriate use of tags
such as h1, h2, alt, etc. Search engines like Google rank prefer
standards-compliant and semantically correct sites.
# Use meta tags including page title, keywords and description making sure
they accurately reflect the content of your page.
1. Create a MySpace account and use it to publicise your site.
2. Bookmark your site on Del.icio.us and if you’re really keen, add a
Del.icio.us button to your homepage.
3. Create a Technorati account and “claim” your blog.
4. Submit your site to free search engine friendly directories.
5. Conduct a survey. This is an excellent way to generate offline
publicity.
6. Place a free ad for your company on Gumtree.
7. Syndicate your site’s content by using an RSS feeds.
8. Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo,
Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury.
Stolen from DigitalPoint
9. Write an article related to your site and submit it to article sites.
10. Sign up to StumbleUpon and get your friends to Stumble your site.
11. Create a custom 404 page so that even if someone encounters an error
on your site, they are re-directed somewhere nice.
12. Set up a 301 redirect to take traffic from your non-www address to
your www address.
13. Add a link to your site in the signature of any forums you post on.
14. Tell your friends about your site. It’s free advertising init.
15. Speel cheek ur stie. Nothing appears more amateur than a site with
typos or spelling mistakes.
16. Test your site and make sure it appears correctly in all major
browsers.
17. Buy enough hosting. No one likes a slow site.
18. Don’t worry about PageRank - worrying about PageRank is as effective
as trying to solve an algebra equation by chewing bubblegum.
19. Offer something for free. Free is good. People tell their friends
about free stuff.
20. Tell your neighbours, you never know what contacts they might have.
21. Offer your users as many ways as possible to contact you. MSN, Skype,
Yahoo etc all complement email, phone and a real address.
22. Advertise your site on Craigslist. It’s free, relevant and localised.
23. Do NOT use frames.
24. Submit your site to DMOZ.org. It may take time, but it’s worth it.
25. Create an XML sitemap of your site and submit it to Google.
26. Get a custom t-shirt made with your website url on it, and wear it
often.
27. Ask a large breasted lady to wear one too.
28. Sign up with an affiliate programme to sell your product, or if you’re
a publisher, make some cash!
29. On your Contact Page ask people if they mind receiving your
newsletter.
30. Send out a newsletter!
31. Go to a free seminar for Website owners. You might learn something.
32. Find quality and relevant blogs and leave a comment (with a link back
to your site of course).
33. Don’t pay people to submit your site to search engines. It’s a waste
of money.
34. YouTube and Google Video are excellent portals on which to launch a
viral campaign.
35. Giving away an eBook is an excellent way to generate word-of-mouth
about your site.
36. Sponsor a Wordpress theme or a phpListDirectory template.
37. If you sell products that are advertised on television by the
manufacturer, add “As Seen on TV” to your site!
38. Avoid proprietary technologies like Java and Active X.
39. Put downloadable content on your site, but make sure it’s not
manufacturer specific - so mp3 rather than wma.
40. Learn about CSS. It’s the new HTML.
41. Contribute to related subject areas on Wikipedia.
42. Ask bloggers and other Web site owners to review your site and/or
products.
43. Have user friendly page names - most tools comes with some way to
avoid
long page names.
44. If you must have a Flash homepage, make sure you have a “Skip Intro”
link.
45. Tell your local rag about your site. These newspapers are desperate
for stories and you may well even get a picture of your ugly mug
published.
46. Become a leading authority on your chosen subject.
47. Donate money to a charity and most will place a link on their site
back to you.
48. Abide to W3C standards - it will help your site in the long term.
49. Your local community sports teams offer cheap, but highly effective
sponsorship opportunities.
50. Publisise your site on related forums - but don’t spam!
51. Ask bloggers to write about your site or product - in return for a
link of course.
52. Offer a competition related to something in the news - so football
around the time of the World Cup etc.
53. Add a “Tell a Friend” function to your site, so people can easily
recommend you to their mates.
54. Have a Sitemap on your site to allow users to navigate around quickly
and to aid the search engines.
55. Have a nice keyword rich title at the top of each of your pages. Users
and search engines both like descriptive titles.
56. Include a Feedburner button on your site so people can easily
subscribe to your feed.
57. If you use PPC then create a landing page for each of your AdWords -
it’ll boost your conversations no end.
58. Appear on Dragon’s Den.
59. Create a Press section on your site where can you store all your press
releases, logos and banners.
60. Add a link to your site from within your eBay profile.
61. Ask your friends to give you honest feedback on your site.
62. The best way to find someone to do any kind of work on your site is
through personal recommendation.
63. Gain exposure by submitting photos and pictures to Flikr.
64. Share your banners on banner exchange sites.
65. Make sure it’s easy for your users to subscribe to your RSS feed.
66. Create a “lense” for your site on Squidoo
67. Ask friends, colleagues and associates to “Favourite” your blog on
Technorati.
68. You can add a Bulletin to your MySpace account promoting your site
that all your MySpace Friends will see.
69. Response to your customer’s emails promptly, even if it is with a
simply auto-responder. No one likes to wait 3 or 4 days for an
acknowledgement of their contact with you.
70. Get a professional Copywriter to give your site a once over. If you
are on a tight budget, limit to the just the homepage.
71. Make a list, “Top 10?s work well. Update it regularly to give your
visitors a reason to return.
72. What did you learn today? Tell other people and they might learn
something too.
73. Do you have really hot content on your site that geeks would love? If
so Slashdot will bring you a mass of traffic.
74. Deep link directories are an excellent way to promote inner pages of
your site.
75. Meta tags might carry less weight than previously, but you should
still have them on every page.
76. Ask your Gran for feedback on your site. Never ignore the silver
surfers.
77. Include a “Add to your Technorati favourites” button on your site.
78. Google Analytics is free and will tell you all you need to know about
who’s visiting your site.
79. Search engines will find you. Don’t pay money for your site to be
“submitted”.
80. Don’t be afraid to link to other sites, especially if they are
relevant and to highly respected sites.
81. Keep It Simple Stupid: use CSS to control layout, style and colours
and use HTML text rather than graphics to represent text.
82. Validate your HTML and CSS. It’ll help ensure your site displays well
in all browsers.
83. Small pages sizes and optimised graphics will give your site a snappy
feel and won’t require users to wait around for it to load.
84. If you plan to submit your site to lots of directory or article sites
- create an email especially for this. Delete it when you’re finished to
avoid spam.
85. “Link baiting” means writing some killer content that people will want
to link to. Like a “101 Tips to Improve Your Web Presence” list!
86. If your chosen field is technology related then write a “whitepaper”.
That’s a posh name for an article.
87. Google receives roughly 50% of all search requests, Yahoo 25% and MSN
just 10%. That’s a good rule of thumb as to how much emphasis to put on
each.
88. Make sure you have a robots.txt file in the root of your Web site. You
can use this to control search engines, but if nothing else it’ll reduce
the number of 404 errors in your Weblogs.
89. Free online games, a forum or chatrooms will give your users a reason
to come back to your site.
90. Ebooks with re-seller rights make an excellent “free gift” for your
site.
91. Upload your product feed to Froogle. It’s FREE!
92. This is an excellent list of Top 25 Social Bookmarking Sites
93. Search out unanswered questions on Yahoo! Answers and add your site as
the “Source”.
94. PageRank is vanity, ranking is sanity.
95. Yahoo are catching up with Google with an excellent set of webmaster
tools called Site Explorer.
96. Don’t buy traffic. It’s un-targeted and won’t convert.
97. Pay Per Click advertising gets you fast results - and if it’s handled
well can be very profitable.
98. Upload a favicon.gif file so that your users have a nice icon when
they bookmark your site.
99. And that’s it!
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Here is some other tips for
improving your search engine ranking in Google
Google
Top 10
Why This Strategy Works
The strategy involves various steps. Before I give you the details, let’s
talk a bit about why this works. This is necessary, because once you
understand the basis of this strategy, you will be able to come up with
your own methods in the future based on this crucial information.
I’m not a Search Engine Optimization (SEO) geek, but I know some vital SEO
facts that get results. I don’t care about the latest black/white hat
techniques and what crazy changes search engines make to their ranking
algorithms every week.
I don’t have time for that. I’m lazy and all I care about is results. And
I’m sure you want results too. Well, after doing some research on SEO
topics, I quickly learned that the most important thing you can do to help
your website is “offpage optimization”. What the hell does that mean? It
means just getting
links to your website. Yes, that’s all it comes down to!
The important thing is that these links are “anchored” to your website’s
keywords. Don’t panic yet! I’m gonna explain this to you. When Google
crawls and indexes sites, if it finds links to your website, it will take
those links as “votes”. The more votes you have, the better your chance of
improving your
PageRank.
Of course, the formula Google uses for calculating PageRank is much more
complicated than this, but the fact is, incoming anchored links is one of
the most important factors on determining PageRank. This is only good news
for you! While SEO geeks and professionals are struggling trying to get a
grip of
PageRank’s 1000 and 1 factors, you will be working with a laser-like focus
on what I believe is the most effective strategy for improving PageRank.
You will focus 90% on getting incoming anchored links to your website, and
then I will give you a little insight on the remaining 10% that you can do
to help it a bit more. With that said, let’s get to it!
Top Ten Google
The Strategy Explained for Human Beings!
Say your site is about cat furniture. What we are going to do is get
incoming links to your website with relevant keyword text on it (that’s
what I mean by “anchored links”. The “anchor” are your keywords).
Read that again. It’s the key fundamental to making this stuff work for
you. For example, all these would be useful links:
cat furniture
discount cat furniture
build your own cat furniture
blueprints for building cat furniture
When visitors click any of those terms, it would take them to your
website. The important thing here is, determining such terms. So before we
start getting those links, we’re going to do some keyword research. This
is easier than you think.
Go to Nichebot (www.nichebot.com) and search your main keywords (e.g. cat
furniture). You will get a results page with related keywords and detailed
statistics for each one. We will start by picking the least competitive
keywords.
How To Determine The Least Competitive keywords?
The easiest way is by looking at the “ratio” column. This tells you at a
glance how many websites are out there in relation to how popular is the
keyword. The smaller the ratio is, the better for you. Scroll to the
bottom of the results page and work your way up spotting keywords with low
ratios. Anything below 100.0 is a good opportunity for your website. You
can save the keywords on your Nichebot keyword basket or write them down
somewhere.
Now pick about 3-4 keywords from your list, from the least popular ones
(the ones with the smallest “count” value). What we’re going to do now is
write a small title and description using your chosen keywords.
For example:
Title: Discount cat furniture deals! Get cat furniture at great savings! –
CatFurnitureDeals.com
Description: Discount cat furniture is our specialty! We give you the best
prices on cat furniture, so you can please your cat with the best cat
furniture! If you want to build your own cat furniture, at
CatFurnitureDeals.com we also have blueprints for building cat furniture
See how the title & description use the keywords? It looks a bit weird for
human readers, but the search engines love it! The key is using your
keywords while writing a title & description that makes sense & appeal to
visitors.
Notice how the domain name is barely mentioned at the end of the title and
description. What is first mentioned is a keyword! Now that you’ve got
your title & description ready, it’s time to get you some links!
Google Top Keywords
Join Professional Directories: Whatever your industry, there are
guaranteed to be at least a handful of directory or resource sites you can
join to help customers find you, while also helping you to take advantage
of the company profile pages they offer. Often these directories will
require a small application
fee for your profile to be reviewed, but if you’re able to choose targeted
sites, you’ll get both customers and a major search ranking benefit from
them. To find these directories, try doing a search for [your industry] +
directory].
Get Social: Besides just being a great way to reach out to customers,
social profiles are known for how well they rank in Google due to their
authority and all the links being pointed at them. If you’re looking to
claim some space, try creating a Facebook Fan page, Twitter account and
corporate accounts on sites like LinkedIn, Crunchbase, Naymz, etc. Don’t
just register the accounts, though. Actually build out the profiles and
make them useful. There’s no sense ranking a profile if the information on
it isn’t up to par.
Target Industry-Specific Social Sites: Thanks to the social media boom,
there are social sites now geared toward virtually every industry on the
planet, whether it’s finance, sports, art and design, programming, SEO,
etc. Find your niche and get involved. Create accounts on these sites and
engage in the community when it makes sense. Many of the smaller social
sites will also allow you to link to your “mainstream” social media
accounts like Twitter, Facebook, etc. Take advantage of this feature. The
more links you get to each account, the stronger it will become and the
better it will rank. If there are any forums in your area of specialty,
consider creating usernames on those as well.
Make Media: The search engines like media. In fact, they like it so much
that they’re starting to replace “regular” search results with images,
videos and news clippings. Because so few companies are being proactive
about media content, you can often overtake competitor listings simply by
creating media
content and optimizing it – including the name of your company in the
title, file name, description and within the tags, etc. As mentioned
before, video and small businesses go really well together. Obviously,
Flickr, YouTube and Vimeo are great sites to focus on for these purposes.
[If you’re really adventurous, perhaps even create your own podcast!]
Guest Blog: Guest blogging is a great way to increase visibility and bring
visitors to your site, but it can also be an effective way of grabbing
more search real estate. Offer to provide a blogger with unique content in
your site. In return you’ll often be given a brief bio box which will
allow you to link out to your Web site and maybe even some other prominent
profiles or content pieces. If the site owner is agreeable, you should
also put your name and company name in the Title tag of that entry.
Top 10 in Google
To find directory sites, just do search for
your keywords + directory
your keywords + web directory
your keywords + ezine directory
etc... You will find thousands!
Now we need to refine the strategy and kick it up a notch. Every a couple
of weeks or so, return to Nichebot and pick up the next set of 3-4
keywords. Pick the ones that are a little more competitive (with a higher
ratio) than the previous ones you chose. Rewrite your title and
description using the new
keywords, and start using them in your link exchanges.
This serves two purposes. First, it will help you move towards the most
competitive keywords in a radual way. And second, it will help your
PageRank because Google will see your anchored links are not static
(static links are signs of having bought links!), but a little spiced up,
yet still highly targeted to your niche keywords in a natural way.
Google Top 10 Ranking
To Boost Your Efforts Even Further, You Must Continue Your Link Building
Campaign Every Day! Now you can add some extra link sources, but always
keep doing your daily link building ritual!
Blog/RSS Directories and Web Directories are a perfect addition to your
semi-auto link campaign. Remember to use your “keywordy” title and
description when submitting to these sites. You can also use TopSites
lists and Ranking Sites. And if you have an e-zine (newsletter), be sure
to submit yours to Ezine Directories.
Most allow you to include a link to your website. This means more incoming
anchored links to your website! Directories will help you get some real,
human traffic too, in addition to the SEO beneficial anchored incoming
links.
Google First Page
IMPORTANT: Read this before you begin exchanging links There are some bad
practices when it comes to link exchanging. You are advised to stay away
from “link farms”, such as FFA pages or other “spammy” link pages. Any
link directory that is NOT monitored in some way, could be harmful to your
website, if you link to it, or get linked from it.
Other websites to stay away from are adult, pharmacy/drugs and
casino/gambling stuff, unless your website is about one of those topics.
Exchanging links with that type of websites is very dangerous for your
PageRank and Search Engine positions, and should be always avoided.
Also, I will talk a little about link relevancy. When you are just
starting to get links and your PageRank is low (2 or less), you can get
away with linking to or from just about any page. It will probably help
you get more PageRank, even if the site is irrelevant to yours.
But, once your PageRank starts to increase (with the subsequent
improvement on search engine positions), you need to keep a closer look on
who you exchange links with. You should ideally exchange links only with
relevant sites with decent PageRank from this point on.
This way, you will keep your high PageRank and be able to increase it
further. If you don’t pay attention to the quality of your link exchanges,
eventually your hard-earned PageRank could decrease. Don’t allow that to
happen!
