5. use this tool in several ways: first… type in a category ‘keyword’ and
you’ll receive between 20 to 100 other relevant keywords
6. secondly… type in a website that ranks well and see what keywords they
use…
7. third… there is a facility on this page to download all keyword
suggestions as a text file… use it and file safely
8. be aware that when anyone types a request into a search engine it
includes keywords
9. these keywords need to be gathered and included upon your web page or
website
10. don’t use the keyword or keyword phrase more than 6 times on any one
webpage, otherwise this could be seen as keyword spamming
11. Find out what other websites use for their keywords… right click in an
empty space on the web page and click ‘view source’; and view their meta
tags listed between <head> and </head> at the very top of the page.
12. Don’t be eager to optimise your main keywords first. Concentrate on
minor keywords and see quick results and in doing this you’ll understand
the procedure better.
13. Attempting to work on your major keywords first could be costly. If
you misunderstand a procedure and you make an error some search engines
could penalise your efforts and it could damage how frequent the search
engine return.
14. Keywords are king. Now in most search engines - as you type in 'search
box' suggestions are prompted. These are search terms that are already
popular. Take a note of these and add them to your website. Or better
still make a web page with that as both the file extension and page title.
15. Be precise about your keywords! If you are a ‘marketing company’ and
are selling your skills on the internet… Don’t use the keywords ‘internet
marketing’; be more specific… instead of using one word such as internet
marketing which will be fiercely fought over, create sub headings… such
as: corporate marketing on the internet, professional marketing on a
budget…
16. If you take that process one step further… Imagine being a casual
browser on the internet and by chance you did want a corporate internet
marketer, and came across an advert for internet marketing. You may
wonder… and then press… and … find nothing that you really want… blah!...
not the right type of company for you. Precise wording guarantees a more
interested surfer and more targeted and likely to buy. promotion.
17. Include ‘long tail’ keyword phrases on your webpage or promotion. If
you are a travel company you should never use just ‘London’; but use for
example: ‘5 Star Luxury Hotel in the Heart of London’.
18. If your website site is new most search engines do not give it value,
especially for fiercely targeted keywords. Target sub categories first,
then when your site has more credibility, start chasing the more popular
words.
19. Type any keyword into Google and as you scroll down the listings
you’ll find sub category headings shouting out at you. Type in ‘weight
loss’ for example and within 20 listings you’ll find ‘weight loss plan’.
This is how you find your own 'long tail keywords'.
<<< o0o >>>
# Use anchor text on links that point to
your page with keywords you are targeting (both internal and external
sites).
# Along the same lines as the last tip, if you have images that click to
pages, use the ALT parameter within the <IMG> tag, and include whatever
keywords you are targeting.
# Generally, use common sense and stay away from trying to trick search
engines (cloaking tricks for example). It can get your site penalized or
even banned from the search engines.
# One of the most important factors is getting other sites to link to you
your website using your target keywords and phrases as the link text.
# Provide links on your pages to other websites with relevant content but
do not abuse reciprocal linking as you will be penalized heavily.
# Your page should be safe for older browsers, use html links and avoid
framesets to ensure a crawler can index it.
# Ensure your content is relevant and to the point and make correct use of
punctuation and grammar.
# Ensure your HTML code is well formatted making appropriate use of tags
such as h1, h2, alt, etc. Search engines like Google rank prefer
standards-compliant and semantically correct sites.
# Use meta tags including page title, keywords and description making sure
they accurately reflect the content of your page.
1. Create a MySpace account and use it to publicise your site.
2. Bookmark your site on Del.icio.us and if you’re really keen, add a
Del.icio.us button to your homepage.
3. Create a Technorati account and “claim” your blog.
4. Submit your site to free search engine friendly directories.
5. Conduct a survey. This is an excellent way to generate offline
publicity.
6. Place a free ad for your company on Gumtree.
7. Syndicate your site’s content by using an RSS feeds.
8. Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo,
Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury.
Stolen from DigitalPoint
9. Write an article related to your site and submit it to article sites.
10. Sign up to StumbleUpon and get your friends to Stumble your site.
11. Create a custom 404 page so that even if someone encounters an error
on your site, they are re-directed somewhere nice.
12. Set up a 301 redirect to take traffic from your non-www address to
your www address.
13. Add a link to your site in the signature of any forums you post on.
14. Tell your friends about your site. It’s free advertising init.
15. Speel cheek ur stie. Nothing appears more amateur than a site with
typos or spelling mistakes.
16. Test your site and make sure it appears correctly in all major
browsers.
17. Buy enough hosting. No one likes a slow site.
18. Don’t worry about PageRank - worrying about PageRank is as effective
as trying to solve an algebra equation by chewing bubblegum.
19. Offer something for free. Free is good. People tell their friends
about free stuff.
20. Tell your neighbours, you never know what contacts they might have.
21. Offer your users as many ways as possible to contact you. MSN, Skype,
Yahoo etc all complement email, phone and a real address.
22. Advertise your site on Craigslist. It’s free, relevant and localised.
23. Do NOT use frames.
24. Submit your site to DMOZ.org. It may take time, but it’s worth it.
25. Create an XML sitemap of your site and submit it to Google.
26. Get a custom t-shirt made with your website url on it, and wear it
often.
27. Ask a large breasted lady to wear one too.
28. Sign up with an affiliate programme to sell your product, or if you’re
a publisher, make some cash!
29. On your Contact Page ask people if they mind receiving your
newsletter.
30. Send out a newsletter!
31. Go to a free seminar for Website owners. You might learn something.
32. Find quality and relevant blogs and leave a comment (with a link back
to your site of course).
33. Don’t pay people to submit your site to search engines. It’s a waste
of money.
34. YouTube and Google Video are excellent portals on which to launch a
viral campaign.
35. Giving away an eBook is an excellent way to generate word-of-mouth
about your site.
36. Sponsor a Wordpress theme or a phpListDirectory template.
37. If you sell products that are advertised on television by the
manufacturer, add “As Seen on TV” to your site!
38. Avoid proprietary technologies like Java and Active X.
39. Put downloadable content on your site, but make sure it’s not
manufacturer specific - so mp3 rather than wma.
40. Learn about CSS. It’s the new HTML.
41. Contribute to related subject areas on Wikipedia.
42. Ask bloggers and other Web site owners to review your site and/or
products.
43. Have user friendly page names - most tools comes with some way to
avoid
long page names.
44. If you must have a Flash homepage, make sure you have a “Skip Intro”
link.
45. Tell your local rag about your site. These newspapers are desperate
for stories and you may well even get a picture of your ugly mug
published.
46. Become a leading authority on your chosen subject.
47. Donate money to a charity and most will place a link on their site
back to you.
48. Abide to W3C standards - it will help your site in the long term.
49. Your local community sports teams offer cheap, but highly effective
sponsorship opportunities.
50. Publisise your site on related forums - but don’t spam!
51. Ask bloggers to write about your site or product - in return for a
link of course.
52. Offer a competition related to something in the news - so football
around the time of the World Cup etc.
53. Add a “Tell a Friend” function to your site, so people can easily
recommend you to their mates.
54. Have a Sitemap on your site to allow users to navigate around quickly
and to aid the search engines.
55. Have a nice keyword rich title at the top of each of your pages. Users
and search engines both like descriptive titles.
56. Include a Feedburner button on your site so people can easily
subscribe to your feed.
57. If you use PPC then create a landing page for each of your AdWords -
it’ll boost your conversations no end.
58. Appear on Dragon’s Den.
59. Create a Press section on your site where can you store all your press
releases, logos and banners.
60. Add a link to your site from within your eBay profile.
61. Ask your friends to give you honest feedback on your site.
62. The best way to find someone to do any kind of work on your site is
through personal recommendation.
63. Gain exposure by submitting photos and pictures to Flikr.
64. Share your banners on banner exchange sites.
65. Make sure it’s easy for your users to subscribe to your RSS feed.
66. Create a “lense” for your site on Squidoo
67. Ask friends, colleagues and associates to “Favourite” your blog on
Technorati.
68. You can add a Bulletin to your MySpace account promoting your site
that all your MySpace Friends will see.
69. Response to your customer’s emails promptly, even if it is with a
simply auto-responder. No one likes to wait 3 or 4 days for an
acknowledgement of their contact with you.
70. Get a professional Copywriter to give your site a once over. If you
are on a tight budget, limit to the just the homepage.
71. Make a list, “Top 10?s work well. Update it regularly to give your
visitors a reason to return.
72. What did you learn today? Tell other people and they might learn
something too.
73. Do you have really hot content on your site that geeks would love? If
so Slashdot will bring you a mass of traffic.
74. Deep link directories are an excellent way to promote inner pages of
your site.
75. Meta tags might carry less weight than previously, but you should
still have them on every page.
76. Ask your Gran for feedback on your site. Never ignore the silver
surfers.
77. Include a “Add to your Technorati favourites” button on your site.
78. Google Analytics is free and will tell you all you need to know about
who’s visiting your site.
79. Search engines will find you. Don’t pay money for your site to be
“submitted”.
80. Don’t be afraid to link to other sites, especially if they are
relevant and to highly respected sites.
81. Keep It Simple Stupid: use CSS to control layout, style and colours
and use HTML text rather than graphics to represent text.
82. Validate your HTML and CSS. It’ll help ensure your site displays well
in all browsers.
83. Small pages sizes and optimised graphics will give your site a snappy
feel and won’t require users to wait around for it to load.
84. If you plan to submit your site to lots of directory or article sites
- create an email especially for this. Delete it when you’re finished to
avoid spam.
85. “Link baiting” means writing some killer content that people will want
to link to. Like a “101 Tips to Improve Your Web Presence” list!
86. If your chosen field is technology related then write a “whitepaper”.
That’s a posh name for an article.
87. Google receives roughly 50% of all search requests, Yahoo 25% and MSN
just 10%. That’s a good rule of thumb as to how much emphasis to put on
each.
88. Make sure you have a robots.txt file in the root of your Web site. You
can use this to control search engines, but if nothing else it’ll reduce
the number of 404 errors in your Weblogs.
89. Free online games, a forum or chatrooms will give your users a reason
to come back to your site.
90. Ebooks with re-seller rights make an excellent “free gift” for your
site.
91. Upload your product feed to Froogle. It’s FREE!
92. This is an excellent list of Top 25 Social Bookmarking Sites
93. Search out unanswered questions on Yahoo! Answers and add your site as
the “Source”.
94. PageRank is vanity, ranking is sanity.
95. Yahoo are catching up with Google with an excellent set of webmaster
tools called Site Explorer.
96. Don’t buy traffic. It’s un-targeted and won’t convert.
97. Pay Per Click advertising gets you fast results - and if it’s handled
well can be very profitable.
98. Upload a favicon.gif file so that your users have a nice icon when
they bookmark your site.
99. And that’s it!
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Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)
The best use of Flash on websites is as small portions of the site,
preferably non-critical portions. Search engines can't view Flash, they
see them as images. According to Google Webmaster Central, sites that
effectively use Flash "use Flash for rich media but rely on HTML for
content and navigation."
Keep your pages close to the root directory (LOW PRIORITY)
The higher your pages are in your sub-directories, the better they will
rank in search engines. This is because pages that are listed right off
the root directory are typically more important than pages that are found
four or five levels deep in the site.
Use the meta keywords tag and include your keyword phrase (LOW PRIORITY)
Meta tags are a very popular way to improve search engine results, but the
fact of the matter is that some major search engines don't use them at
all, and others only use them a little. It won't hurt to include your
keyword phrase and any secondary keywords in the meta keywords tag, but
don't expect it to work wonders.
Keep your kewords together (LOW PRIORITY)
Search engines rank keywords in pages regardless of where they are found.
But if you're trying to rank well for a specific keyword phrase, keeping
the keywords together will insure that the search engines recognize that
they are related.
Use your keyword phrase in your meta description (LOW PRIORITY)
Most search engines use the meta description field as the description in
their search results. So it's important to have a good description.
Including your keyword phrase in the meta description tag is one more
place that the search engines can see your keywords. This isn't a magic
bullet, but it is a good idea.
Improve Search Engine Ranking
Set your language meta keyword (LOW PRIORITY)
If your page is in a language other than English, you should set the
language meta tag so that search engines (and other user agents) know what
language it's in. Most search engines have other ways of telling what
language the page is written in, but they do use that tag, and it could
help you rank higher in searches in that language.
Optimize for a few secondary keywords (LOW PRIORITY)
Once you have a keyword phrase, you can choose one or two other keywords
to optimize for as well. But be careful with these - make sure that the
density of your secondary keywords is no more than 1-2%. Any higher and
you risk confusing the search engine and diluting the power of your
primary keyword phrase.
Use your keyword phrase in named anchors (LOW PRIORITY)
A named anchor (also called a bookmark) is a useful tool for creating
navigation within a Web page. But for search engines, it also indicates
that the text defined by and following the anchor has more significance.
If you use your keyword phrase in some of your named anchors, that will
give that text more prominence.
Use different forms of words for your keyword phrase (LOW PRIORITY)
This is also called stemming. Most search engines recognize that one word
stemmed from another is really the same word. For example, plural versions
of nouns (dog and dogs), gerunds and active verbs (dig and digging), and
so on. By using different forms of your keywords, you can make your page
more interesting for your readers, while still optimizing for search
engines.
Use synonyms for your keywords (LOW PRIORITY)
Synonyms, like keyword stemming is another way to mix up your text for
your readers while still optimizing for search. Most modern search engines
have a powerful synonym library and so recognize that words like "dog" and
"canine" mean the same thing. Be careful using this technique on
non-English pages, however. Most search engines were developed in
English-speaking countries, and have more extensive English vocabularies
than other languages. Also, you should remember that tools like keyword
density readers often don't recognize synonyms, so your page may be denser
in keywords than they report if you use a lot of synonyms.
Search Engine Optimisation Training
Don't link a lot to external sites (LOW PRIORITY)
Linking to sites not on your site is a good idea, but don't fill up your
pages with them. At best, you will dilute the effectiveness of your page
in the search engines, and at worst your page will look like a list of
links and get slightly penalized by search engines. Also, when you have
lots of external links, you have more to check on a regular basis, to make
sure that those pages don't go bad or turn into "bad neighborhoods".
Register a separate domain instead of a sub-domain (LOW PRIORITY)
Subdomains are a nice way to create new websites without needing to
register a new domain. This site is a subdomain of About.com -
webdesign.about.com. But subdomains are not as recognized by search
engines (or customers for that matter) as separate sites. For example,
most people who link to my site link to it with a title of "About.com."
But if you were to go to www.about.com, you'd get a very different
impression of my site than the true URL of webdesign.about.com. The other
problem with subdomains is that most people think that URLs should start
with "www". Sometimes www.subdomain.domain.com will work, but sometimes it
won't.
If you can, you should move all sites that are on a subdomain onto a real
domain name of their own.
Register a .com domain over a .biz or .us domain (LOW PRIORITY)
Trying to find a good domain name can be challenging, especially on the
.com top-level domain (TLD). But finding a good .com domain will rank
higher than a similar domain on the .biz or .us TLDs. And if you can get a
.edu domain (because you're a school or university) your site will have
more credibility instantly. Some SEO services feel that a .org TLD is
better than a .com, but they aren't any more difficult (in general) to get
than a .com domain, and while search engines might give them some priority
now, they will probably lessen that as .org domains become more common.
High Search Engine Ranking
Use hyphens to separate words in domains (LOW PRIORITY)
When you're putting keywords in your domain and URLs, you should consider
separating them with hyphens (-) rather than mashing them all together or
using underscores (_). Search engine spiders can't tell where a word ends
and begins without cues like hyphens, and most computers recognize hyphens
as the end of a word, but see underscores as part of the word.
Use hyphens or underscores to separate words in URLs (LOW PRIORITY)
Just like your domains, you should separate words in your URLs with
hyphens (-) or underscores (_). Hyphens are better, but outside of the
domain, underscores can work. Hyphens work better because many search
engine spiders recognize hyphens as the end of a word, but see underscores
as part of the word. Also, underscores can be seen as a space by your
customers (because the underline of the link and the underscore merge
together), and they will then get frustrated if they try to type the URL
with a space and can't get to the page.
Write short pages (LOW PRIORITY)
The shorter your page is, the fewer times you need to repeat your keyword
phrase and keep the density just right. Plus, short pages load more
quickly, and so your readers will appreciate it. Keep pages under 30KB in
size. Split long pages into multiple pages and optimize each page.
Top Search Engine Optimisation
Use JavaScript with care (LOW PRIORITY)
As long as your scripts are valid and don't break your HTML, most search
engines will ignore them. But don't rely on JavaScript to improve your
rankings - most search engines ignore content inside JavaScript.
Include text transcripts of podcasts and sound files (LOW PRIORITY)
Like images and Flash, search engines can't index the content of sound
files including podcasts. By including a transcript of your sound files
and podcasts, you give search engines more text to index.
Don't host your site with a host that allows spammers (AVOID)
This means any type of spammers, but especially search engine spammers. If
you don't know what your host's policy is towards spammers, find out.
There should be something in their terms and conditions about malicious
activity. If your IP is blacklisted, you'll be blacklisted right along
with it, even if your site is completely innocent.
Don't host your site with a host that is down a lot (AVOID)
While search engines won't deliberately discriminate against a site that
is down, if they can't get to your URL because it's down, they can't index
it. And if your site is down several times when the spider tries to access
it, it could be flagged as gone, and then the spider won't come at all.
Find out from your hosting provider what their uptime rates are and what
they guarantee. Less than 97-98% uptime is bad.
SEO Courses
Don't write your content with JavaScript (AVOID)
While search engines won't penalize a site for using JavaScript, they
don't typically index the contents of the scripts. So if your pages use
JavaScript to display the contents, it will be harder to get high ranks
for those pages. This includes pages that use scripts to show and hide
text and pages that use Ajax for the content.
Don't omit alt text for images especially images inside the text (AVOID)
Images inline with your text can dress up your Web page, but if you leave
off the alternative text (alt text) search engines won't pick up the
content relevance. Also keep in mind that the heavier your page is with
images, the less likely that search engines will rank it highly. Text is
what gets ranked in most search engines, and alt text is a poor
alternative.
Don't use images instead of text links (AVOID)
Search engine optimization is all about text, and if you use images
instead of text, even if you have good alt text, search engines will have
a harder time ranking your site. This is especially true for navigation.
Search engine spiders crawl through your site by following links, and
links on images can be more difficult for them to follow or rank than text
links. Using images instead of text makes your pages slower for your
customers too. You're better off styling your text with CSS, than using
images.
Don't misspell your keywords in your content (AVOID)
It can be very tempting to try to optimize your site for misspellings. And
while it won't hurt your site in the search engine rankings - especially
if you decide to use the misspelled version as your keyword phrase to
optimize on. It will hurt your credibility with your customers. For every
one person who misspells the word, there are at least two to three who
know the correct spelling. And if they end up on your page for some
reason, they will just think you are unprofessional. Plus, many browsers
and search engines have spell checkers built into the forms, so the
popularity of misspellings will continue to lessen as time goes on.
