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THE IMPORTANCE OF KEYWORDS
1. Don’t optimise the wrong keywords

2. you need to understand the importance of keywords

3. get the right keywords

4. use a keyword tool – here is a free one:

Keyword Tool

5. use this tool in several ways: first… type in a category ‘keyword’ and you’ll receive between 20 to 100 other relevant keywords

6. secondly… type in a website that ranks well and see what keywords they use…

7. third… there is a facility on this page to download all keyword suggestions as a text file… use it and file safely

8. be aware that when anyone types a request into a search engine it includes keywords

9. these keywords need to be gathered and included upon your web page or website

10. don’t use the keyword or keyword phrase more than 6 times on any one webpage, otherwise this could be seen as keyword spamming

11. Find out what other websites use for their keywords… right click in an empty space on the web page and click ‘view source’; and view their meta tags listed between <head> and </head> at the very top of the page.

12. Don’t be eager to optimise your main keywords first. Concentrate on minor keywords and see quick results and in doing this you’ll understand the procedure better.

13. Attempting to work on your major keywords first could be costly. If you misunderstand a procedure and you make an error some search engines could penalise your efforts and it could damage how frequent the search engine return.

14. Keywords are king. Now in most search engines - as you type in 'search box' suggestions are prompted. These are search terms that are already popular. Take a note of these and add them to your website. Or better still make a web page with that as both the file extension and page title.

15. Be precise about your keywords! If you are a ‘marketing company’ and are selling your skills on the internet… Don’t use the keywords ‘internet marketing’; be more specific… instead of using one word such as internet marketing which will be fiercely fought over, create sub headings… such as: corporate marketing on the internet, professional marketing on a budget…

16. If you take that process one step further… Imagine being a casual browser on the internet and by chance you did want a corporate internet marketer, and came across an advert for internet marketing. You may wonder… and then press… and … find nothing that you really want… blah!... not the right type of company for you. Precise wording guarantees a more interested surfer and more targeted and likely to buy. promotion.

17. Include ‘long tail’ keyword phrases on your webpage or promotion. If you are a travel company you should never use just ‘London’; but use for example: ‘5 Star Luxury Hotel in the Heart of London’.

18. If your website site is new most search engines do not give it value, especially for fiercely targeted keywords. Target sub categories first, then when your site has more credibility, start chasing the more popular words.

19. Type any keyword into Google and as you scroll down the listings you’ll find sub category headings shouting out at you. Type in ‘weight loss’ for example and within 20 listings you’ll find ‘weight loss plan’. This is how you find your own 'long tail keywords'.

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# Use anchor text on links that point to your page with keywords you are targeting (both internal and external sites).
# Along the same lines as the last tip, if you have images that click to pages, use the ALT parameter within the <IMG> tag, and include whatever keywords you are targeting.
# Generally, use common sense and stay away from trying to trick search engines (cloaking tricks for example). It can get your site penalized or even banned from the search engines.

# One of the most important factors is getting other sites to link to you your website using your target keywords and phrases as the link text.
# Provide links on your pages to other websites with relevant content but do not abuse reciprocal linking as you will be penalized heavily.
# Your page should be safe for older browsers, use html links and avoid framesets to ensure a crawler can index it.
# Ensure your content is relevant and to the point and make correct use of punctuation and grammar.
# Ensure your HTML code is well formatted making appropriate use of tags such as h1, h2, alt, etc. Search engines like Google rank prefer standards-compliant and semantically correct sites.
# Use meta tags including page title, keywords and description making sure they accurately reflect the content of your page.

1. Create a MySpace account and use it to publicise your site.
2. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
3. Create a Technorati account and “claim” your blog.
4. Submit your site to free search engine friendly directories.
5. Conduct a survey. This is an excellent way to generate offline publicity.
6. Place a free ad for your company on Gumtree.
7. Syndicate your site’s content by using an RSS feeds.
8. Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint
9. Write an article related to your site and submit it to article sites.
10. Sign up to StumbleUpon and get your friends to Stumble your site.
11. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
12. Set up a 301 redirect to take traffic from your non-www address to your www address.
13. Add a link to your site in the signature of any forums you post on.
14. Tell your friends about your site. It’s free advertising init.
15. Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
16. Test your site and make sure it appears correctly in all major browsers.
17. Buy enough hosting. No one likes a slow site.
18. Don’t worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.
19. Offer something for free. Free is good. People tell their friends about free stuff.
20. Tell your neighbours, you never know what contacts they might have.
21. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
22. Advertise your site on Craigslist. It’s free, relevant and localised.
23. Do NOT use frames.
24. Submit your site to DMOZ.org. It may take time, but it’s worth it.
25. Create an XML sitemap of your site and submit it to Google.
26. Get a custom t-shirt made with your website url on it, and wear it often.
27. Ask a large breasted lady to wear one too.
28. Sign up with an affiliate programme to sell your product, or if you’re a publisher, make some cash!
29. On your Contact Page ask people if they mind receiving your newsletter.
30. Send out a newsletter!
31. Go to a free seminar for Website owners. You might learn something.
32. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
33. Don’t pay people to submit your site to search engines. It’s a waste of money.
34. YouTube and Google Video are excellent portals on which to launch a viral campaign.
35. Giving away an eBook is an excellent way to generate word-of-mouth about your site.
36. Sponsor a Wordpress theme or a phpListDirectory template.
37. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
38. Avoid proprietary technologies like Java and Active X.
39. Put downloadable content on your site, but make sure it’s not manufacturer specific - so mp3 rather than wma.
40. Learn about CSS. It’s the new HTML.
41. Contribute to related subject areas on Wikipedia.
42. Ask bloggers and other Web site owners to review your site and/or products.
43. Have user friendly page names - most tools comes with some way to avoid

long page names.
44. If you must have a Flash homepage, make sure you have a “Skip Intro” link.
45. Tell your local rag about your site. These newspapers are desperate for stories and you may well even get a picture of your ugly mug published.
46. Become a leading authority on your chosen subject.
47. Donate money to a charity and most will place a link on their site back to you.
48. Abide to W3C standards - it will help your site in the long term.
49. Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
50. Publisise your site on related forums - but don’t spam!
51. Ask bloggers to write about your site or product - in return for a link of course.
52. Offer a competition related to something in the news - so football around the time of the World Cup etc.
53. Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
54. Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
55. Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
56. Include a Feedburner button on your site so people can easily subscribe to your feed.
57. If you use PPC then create a landing page for each of your AdWords - it’ll boost your conversations no end.
58. Appear on Dragon’s Den.
59. Create a Press section on your site where can you store all your press releases, logos and banners.
60. Add a link to your site from within your eBay profile.
61. Ask your friends to give you honest feedback on your site.
62. The best way to find someone to do any kind of work on your site is through personal recommendation.
63. Gain exposure by submitting photos and pictures to Flikr.
64. Share your banners on banner exchange sites.
65. Make sure it’s easy for your users to subscribe to your RSS feed.
66. Create a “lense” for your site on Squidoo
67. Ask friends, colleagues and associates to “Favourite” your blog on Technorati.
68. You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
69. Response to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
70. Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
71. Make a list, “Top 10?s work well. Update it regularly to give your visitors a reason to return.
72. What did you learn today? Tell other people and they might learn something too.
73. Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
74. Deep link directories are an excellent way to promote inner pages of your site.
75. Meta tags might carry less weight than previously, but you should still have them on every page.
76. Ask your Gran for feedback on your site. Never ignore the silver surfers.
77. Include a “Add to your Technorati favourites” button on your site.
78. Google Analytics is free and will tell you all you need to know about who’s visiting your site.
79. Search engines will find you. Don’t pay money for your site to be “submitted”.
80. Don’t be afraid to link to other sites, especially if they are relevant and to highly respected sites.
81. Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
82. Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
83. Small pages sizes and optimised graphics will give your site a snappy feel and won’t require users to wait around for it to load.
84. If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you’re finished to avoid spam.
85. “Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
86. If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
87. Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That’s a good rule of thumb as to how much emphasis to put on each.
88. Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
89. Free online games, a forum or chatrooms will give your users a reason to come back to your site.
90. Ebooks with re-seller rights make an excellent “free gift” for your site.
91. Upload your product feed to Froogle. It’s FREE!
92. This is an excellent list of Top 25 Social Bookmarking Sites
93. Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
94. PageRank is vanity, ranking is sanity.
95. Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer.
96. Don’t buy traffic. It’s un-targeted and won’t convert.
97. Pay Per Click advertising gets you fast results - and if it’s handled well can be very profitable.
98. Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
99. And that’s it!